Many web hosts offer limited features in their starter packages and then expand the offerings (sometimes tremendously) for higher-tier plans. Read the small print to make sure the plan you are selecting offers what you need. If you need a site builder application to design your website, make sure that the low-cost web host you are picking actually comes with a site builder. Many of them require you to pay for the builder as a separate add-on. Website builders usually don’t cost a lot of money, but if you can find a web host that includes one for free, that’s money in your pocket. And, if it’s integrated with your hosting service, you’re more likely to have a smooth, supported experience.

You also want a web host with 24/7 customer support—if not by phone, then at least by chat. Forums, knowledge bases, and help tickets are all well and good, but sometimes you just need to communicate with another human to get things ironed out as quickly as possible. That said, not all 24/7 customer support teams are equal. Companies like GoDaddy and Liquid Web boast incredibly knowledgeable and helpful customer support squads—a fact that we confirmed in our in-depth reviews of those web hosting services.

When it comes to server operating systems, Linux is typically the default option. Still, some services offer a choice of Linux or Windows hosting. If you have specific server-side applications that require Windows, such as SQL Server or a custom application written in .NET, then you need to make sure your web host has Windows hosting. But don’t let the idea of a Linux host intimidate you. Nowadays, most web hosts offer a graphical interface or a control panel to simplify server administration and website management. Instead of typing at the command line, you’ll click easily identifiable icons.

Windows hosting is often more expensive than Linux hosting, especially in the dedicated server area. That’s not always the case, but it’s something you should be aware of as you shop around.